University of Padova

NEWIP: project





The Nightlife Empowerment and Well-being implementation project (NEW IP) deals with some new challenges met by attempts to reduce harm from synthetic drugs and promote health among partygoers. These new challenges are created by the high mobility of partygoers’ (party tourism), by specific youth cultures and trends in drug usage, by the weakness of the nightlife community and the poor geographical coverage of existing interventions in Europe.

NEW is carried out by community-based NGOs, the cities involved in the Basics network and the DC&D Safer Nightlife Platform. The project tries to offer improved, innovative field interventions that take into account the specific needs of drug users, their cultural background and age. Its core strategy is to design recreational environments fitting the partygoers’ mobility and culture that are also able to trigger awareness and behavioral change. It also tries to empower communities by involving local authorities, NGOs and nightlife professionals shown to as many European countries as possible and by integrating the plethora of guidelines, standards and regulations currently developed at a national level. Finally, in compliance with the European Union Drug Action Plan (2009-2012), the project contributes to improve citizens’ health security through the Trans European Drug Information (TEDI) early warning system; to promote health through actions on health determinants (alcohol and drug consumption) as well as environmental determinants (safer party settings); and to engender and disseminate health information and knowledge (e.g., TEDI trends reports, new media productions, training seminars, dissemination conferences).

Two categories of people are targeted by the project: young partygoers (16 to 30 years old), synthetic drug users and potential drug users on the one side; stakeholder of the nightlife (such as field operators, nightlife professionals, local and regional authorities, scientific communities, NGOs and local authorities from new members of the European Union) on the other side.

The output of the project will be NEWIP Standards, Information leaflets for partygoers, a guideline for safer music festivals, a Party+ Guideline, various communication tools including specific Websites, the TEDI database and trends reports, annual Trainings, Emerging Media contents, reports and evaluation results.


Nine work packages will collaborate in order to reach NEW objectives:

  • improving field work interventions;
  • adapting responses to partygoers mobility;
  • developing innovative responses adapted to youth cultures;
  • developing community empowerment (nightlife and health professionals, local authorities, etc.) ;
  • implementing new projects and enlarging the network (mainly among new member states);
  • improving rapidity of responses.

The work packages are:

  • WP1 Coordination, manages the development of the project activities according to a predefined list of milestones, ensures a good collaboration and an active involvement of all partners;
  • WP2 Dissemination, produces a Website, organizes the NEW IP EU Night in June 2012 and organizes a conference in 2013;
  • WP3 Evaluation, uses quantitative and qualitative methods to evaluate, improve and actuate the practice and knowledge on pursuing the project goals, in order to determine if those goals are being achieved;
  • WP4 Party+, promotes safer clubbing labels in new cities, contributing to community empowerment;
  • WP5 Good practice and standard integration, collects, adapts and supports the implementation of good practice standards and guidelines, improving interventions;
  • WP6 Training and exchange organizes training sessions and study visits in order to improve existing interventions, involving nightlife professionals and participants from new member states;
  • WP7 Emerging Media, develops individual harm reduction strategies through the use of interactive technology; (IP Media room, Bluetooth info transmission);
  • WP8 Common field intervention, organizes six common interventions in big music festivals based on peer-education, harm reduction information and community empowerment involving festival organizers and new member states;
  • WP9 TEDI (Trans European Drug Information), sets up a database of synthetic drug checking results as well as reports on new trends to improve the rapidity of responses.

WP structure


HTLab leads WP7, where emerging media and interactive technologies are designed as tools able to innovate and support safe night interventions and, more in general, social communication about drugs- and alcohol-related risks.

The advantages of new media and interactive technologies are that they can better vehicle sensible contents to young generations compared to basic face-to-face interaction. These technologies can attract longer and deeper attention from partygoers, involving them in interactive sessions where it is easier to exchange information with peers and operators. NEW tools provide young people with a safe environment where they can experience risky behaviors and explore cause-effect relations.

Key point of this work package will be the involvement of young people, through participative design strategies, in the collection and in the exploitation of ideas, narratives, scenarios, languages, graphics, sound that will be successively embodied in the development of technologies and digital environments.

These tools include a game and a Bluetooth-based messaging service, which will:

1) improve and innovate field work interventions (attraction power, interactivity, users participation…)

2) adapt interventions to partygoers lifestyle, languages, trendiness, mobility.

3) be testes and validated NEW solutions efficiency and efficacy

4) train peers/professionals in the use of new media in night interventions settings

Participative design strategies are adopted, where users are involved in the design since the requirement stage, and are inquired for ideas, narratives, scenarios, languages, graphics, sound to be successively implemented in the digital environments developed.

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