The aim of this research is to explore the distribution of attention between football game and banner advertisements by a sample of people involved in a football broadcasted event. Eye Tracking is a well established method to measure the effects of investments in product and sponsoring because is the only technology that allowed the marketing industry to enquire into media activities to determine if they cut through or not and if they do it better than competitors. Estimating the efficacy of advertising banners on sport broadcasted events was discussed in D’Ydewalle and Tasmin (1993) and Le Roy and Vivier (2008). They took into account the fact that (especially “ where there is no action in the middle ground of the game”(D’Ydewalle, 1993), viewers looked the banners, but then at the end they admit that it was almost unavoidable to look at those advertising panels because, while filming the match the advertising panel could occurred, taking almost half of the screen. To control this variable, in our study, we detect and analyzed only the part of the clip were the shooting from above-long shoots. Front shots of the playground have not been considered. We used their findings, self-criticism and conclusions as a starting point for our research. In order to reach our goal, as eye movements are often considered indicators of the direction of attention, we designed a laboratory experiment that involved tracking eye movements.